By Khulekani Dumisa
The local arm of the Japanese luxury automaker, Lexus South Africa, has announced well-known media personality, sports broadcaster and businessman – Robert Marawa, as its new brand ambassador. Robert kicks off his brand experience with the 2021 Lexus IS 300 h F Sport in Poseidon Blue.
As one of the country’s esteemed media personalities, Robert is the epitome of someone who embodies true class, style and charisma.
Robert was a perfect choice, as he has shown the ability to constantly evolve his own personal brand personality. This speaks to Lexus’ core brand values: Anticipate, Innovate, Captivate.
Lexus IS 300h F Sport
Robert will kick off his Lexus experience in the much-loved and re-imagined IS luxury sedan. The Lexus IS sports sedan delivers a new level of luxury as standard, in addition to a core focus on evocative design, imaginative technology and leading driving dynamics.
At the same time, Robert will experience hybrid performance and technology-rich vehicles during his tenure as brand ambassador. Robert expressed his appreciation for the privilege he’s been afforded: “I am really honoured to begin my journey with a global brand such as Lexus and really excited to experience the cutting-edge hybrid drive that the Lexus IS – my first chariot – boasts.”
Marawa is the first Lexus ambassador to be confirmed in a while, and the brand looks forward to working with him. Furthermore, and true to the Lexus tagline − Experience Amazing – the brand delivers a strong, unified message and it signals a progressive shift in a lifestyle direction.
Source (and for more information on the Lexus brand please visit): www.lexus.co.za
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