By Otsile Kadiege
Automobili Lamborghini recently announced that the company achieved a record-breaking sales during 2021.The raging bull automaker sold a whooping 8,405 worldwide. Lamborghini says sales were up by 13% in 2020 due to a targeted and monitored growth strategy.
In terms of models, the Urus Super SUV sold 5,021 units. It was followed by the V10-powered Huracán, which saw a strong increase in sales up to 2,586 thanks to the strong impetus provided by the Huracán STO. In addition, there were 798 Aventadors delivered all over the world.
Automobili Lamborghini adds “there was double-digit growth in all three of the macro-regions where Lamborghini is established: America (+14%), Asia Pacific (+14%) and EMEA (Europe,Middle East and Africa, +12%). The company maintains a fairly balanced split between them in global volumes, which stand at 35%, 27% and 39% respectively. In terms of individual markets, the USA held on to top spot (2,472 units, +11%), while China leaped into second place (935, +55%). They were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3%).”
The Italian automaker is positive the sales success will continue into the new year, thanks to a substantial order portfolio that already covers almost the entire production planned in 2022.
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