By Otsile Kadiege
Despite suffering significant damage to its Prospecton Plant – which produces the Hilux, Fortuner, Hiace, Corolla Quest and Corolla Cross – on the 12th of April 2022, Toyota SA sold a total of 64 001 units since January 2022, and is currently leading the race with a market share of 25.2% year-to-date.
Toyota South Africa Motors registered a sales total of 7 439 (market share of 18.1%) in June, including 5 361 units in the Passenger segment, which made Toyota the leader in this hotly contested category. Notable performances in the passenger segment included Urban Cruiser with 1 785 units, the relaunched Starlet (1 574) and Rumion with 562 sales. TSAM’s truck division Hino sold a total of 228 vehicles. Toyota’s niche luxury brand Lexus had an admirable run with ES (17), RX (13) and IS (10).
“Our sales performance up till now proves that Toyota has an even firmer grip on its long-term position as the best-selling automotive brand in the country; it is particularly astounding that TSAM is still number One despite the cessation of production for popular vehicles such as Hilux, Hiace Ses’fikile, Corolla Quest, Corolla Cross and Fortuner,” says Leon Theron: Senior Vice President of Sales and Marketing at TSAM.
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